Apple’s Wonderlust event showcased new products and features, including the iPhone 15 with four models and advanced smartwatches, aiming to enhance communication, work, and play in the premium market.
The iPhone 15 and iPhone 15 Plus will be available in five colors and start at $799 and $899 respectively, starting on September 15. Pre-orders begin on September 15, with availability starting on September 22. The models feature new features.
The new iPhones feature the A16 bionic chip, faster and 20% less power than the A15 bionic, providing all-day 18-hour battery life. They also feature a dynamic island, a pill-shaped cutout at the top of the screen that changes size and shape to display different information and interactions.
Dynamic Island is now available on all iPhone 15 models, allowing users to expand alerts, control music, and see their next direction in Maps. This feature has been popular with iPhone 14 Pro users. Apple Watch Series 9 now offers health data access through Siri, and precision finding for iPhones with the same chip as the Series 9.
The Series 9 watches now feature Double Tap, allowing users to perform simple commands by tapping their index finger and thumb together twice, such as answering calls, stopping a timer, playing music, or snoozing an alarm.
Apple’s highest-end watch, the Apple Watch Ultra 2, will be available in stores on September 22 and priced at $799. It features a brighter display of up to 3,000 nits, making it the brightest Apple watch to date.