The Gossip

The BJP’s strategy to highlight issues such as minority appeasement, law and order failures, corruption, and welfarism without a clear focus is understandable in a political context. Prime Minister Narendra Modi’s leadership is seen as crucial in spearheading these attacks and presenting an alternative vision for development. He is considered to have a strong connection with voters and the ability to communicate messages clearly. It is evident that the BJP believes PM Modi’s presence and communication skills are instrumental in effectively delivering their narrative to the public.

Prime Minister Narendra Modi played a prominent role in the Bharatiya Janata Party’s campaign for the Rajasthan Assembly election. Alongside rallies, he conducted roadshows, which have become synonymous with his efforts to connect with voters in their hometowns. These roadshows allowed PM Modi to personally engage with people and convey his message effectively. Such campaigns aim to make a lasting impact on the electorate in poll-bound states.

The prevailing perception leading into the elections was that Chief Minister Ashok Gehlot had established a strong hold in Rajasthan through various schemes, including the Chiranjeevi health coverage worth Rs 25 lakh. The Bharatiya Janata Party (BJP), on the other hand, believed that the leadership of Prime Minister Narendra Modi was crucial in their election campaign. They viewed PM Modi as the face of the party and relied on his popularity and connect with voters to strengthen their electoral prospects.

The BJP’s strategy to rely on Prime Minister Narendra Modi for electioneering in Rajasthan was driven by their aim to go beyond regional leaders within the party and capitalize on PM Modi’s popularity. Additionally, PM Modi’s familiarity with Rajasthan, as well as his neighboring state Gujarat, likely played a role in his selection for leading the campaign.